In this compelling episode, Jason Bergenske shares his deep-rooted connection to the moving industry, inherited from his grandparents who founded J&J Metro in 1968. Taking the reins in 2009, Jason reflects on the market's peak in 2005-2006, characterized by abundant opportunities fueled by a booming economy. However, he astutely observes the missteps of other moving companies during this period, which ultimately led to their downfall when the market crashed. Despite economic turbulence, Jason's family business persevered by adhering to principles of fiscal prudence, eschewing debt and exploring alternative survival strategies. Drawing parallels between the market crash of 2006 and the challenges posed by the COVID era, Jason emphasizes the importance of resilience and strategic decision-making. He shares insights into seizing market share during the post-recession recovery, urging movers not to succumb to fear during dry spells but to prepare diligently for the impending busy season. Through Jason's experiences, listeners gain valuable lessons on navigating market fluctuations and positioning their moving businesses for long-term success.
Jason's roots in the moving industry date back to his grandparents founding J&J Metro in 1968, which he took over in 2009.
Reflecting on the market in 2005-2006, Jason highlights the influx of money for moving companies during the economic boom.
Jason observes the mistakes made by other moving companies during this period, leading to their struggles when the market eventually crashed.
Emphasizing a conservative financial approach, Jason discusses how his father's aversion to debt and strategic decisions helped them navigate the market crash.
Drawing parallels between the COVID era and the 2006 market crash, Jason shares insights into the challenges faced by the moving industry.
After the recession, Jason discusses the process of picking up market share and the importance of making wise decisions during tough times.
Jason concludes by offering encouragement to movers, emphasizing that the current dry spell is temporary, and urges them to prepare for a successful start to the upcoming busy season.
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